college studentWith the start a new year some people make resolutions and stick to them and others simply gradually work their way into the year without any plans. It would be nice to have a system in place to help you maximize the moments as it pertains to establishing realistic goals and actually achieving them.

A good formula to help you jumpstart your new year read as follows, inspiration plus motivation equals empowerment. The formula inspiration plus motivation equals empowerment can catapult you from obscurity to success if you apply it.

I have applied inspiration plus motivation equals empowerment throughout my personal and professional career and it works to perfection. For example, while in high school my guidance counselor told me I did not have what it takes to become a successful college student.

First of all, I found my high school guidance counselor assessment of me to be a bit off track and I did not accept it to be my reality. I used my guidance counselors comments as inspiration, besides it was up to me to decide whether I would be a successful college student. The bottom line is this, inspiration precedes motivation and I was motivated to prove to myself how successful I would be in college.

I took it upon myself to finish high school by earning my high school diploma as a result of doing my best academic work ever and I did. After my conversation with my guidance counselor, I continued to apply and visit colleges and universities and in the end I selected the school I was going to attend and fast forward, four years later I graduated with academic honors.

In the end, I was empowered through the motivation I received which was preceded by the inspiration of someone telling me I could not succeed at something I knew I could. My inspiration plus motivation equals empowerment formula is a formula for success and to this day it works for me and can work for you as well.

Take a close look at what is involved in inspiration of my formula. Inspiration is defined as a divine influence or action on a person held to qualify him to receive and communicate sacred revelations. During my senior year of high school, specifically the week of Thanksgiving I got really sick and spent a week in the hospital. On the second day of my inpatient hospital visit I was bored and wanted something to read and after opening the night stand drawer I saw a bible and started reading it.

Social networking is absolutely everywhere. You can tweet a large corporation, visit the Facebook page for your local dentist, and even instant message an old friend at the same time. If you find yourself checking your social media accounts often, consider adding a page for your business. This article will demonstrate how you can enjoy greater exposure through social media marketing.

Create an open forum in which you allow customers to be - part of your creative process. You will be surprised at how well your customer base can help you brainstorm an idea, create the “blueprint”, and lay out the best implementation of the idea. When you have this kind of input coming from your customers, it is safe to assume they will buy when launched.

To make sure your social marketing campaign is reaching your customers, find out where they congregate. Are many of them on Facebook or do they prefer Twitter? Depending on your niche, you might be better off looking at LinkedIn or even YouTube. Poll your customers and find out where they spend their internet hours. Pitch your tent there.

Think about having a blogger that is an expert in your field write for you or do the same for them. This can help you generate extra traffic. You should ensure that your guest-blog agreement specifies that there will be a link that links to your site. On the same token, allow your own guest bloggers the same courtesy. You will likely get more visits to your blog and your site doing this.

Your headline is crucial to a good post. Most social networks encourage you to keep your posts short, and if you were to post a long article, chances are no one would take the time to read it. Try posting a link to your article with a good headline that both grabs your readers’ attention and explain what the article is about.

When using social media marketing, you may have to adjust and refresh your objective and goals on a regular basis, so that you can stay on target. The conversations may take your marketing down unexpected paths, so it is best to re-evaluate the direction it is going on a regular basis and adjust accordingly.

For large companies, social media marketing can be a labor intensive, complicated, and non-standardized task where efficiency can be elusive. Many ad agencies and social media agencies are still trying to understand how to effectively market to the masses and are making it up as they go. So be careful where you spend your money and make sure you are getting measurable results from your marketing campaign.

When using social media marketing know your audience. This is true for any marketing strategy, but especially important here to ensure your message is reaching the right people. Consider who could - use your product or service and seek them out using the specifications available when placing your ad on a social media site.

As you can see, it is extraordinarily easy to start your social media marketing efforts. By modernizing your advertising and keeping ahead of current trends, you, too, can enjoy renewed success from your marketing efforts. By reading this article, you are one step closer to planning innovative and effective marketing for your business.